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Marketing Performance - How Marketers Drive Profitable Growth

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Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability.

Marketing Performance - How Marketers Drive Profitable Growth, Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke

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Titolo: Marketing Performance - How Marketers Drive Profitable Growth
Lingua: Inglese
Autori: Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
Editore: John Wiley & Sons Inc
Pubblicato: 2016
Formato: Copertina rigida
Pagine: 200
ISBN10: 1119278333
ISBN13: 9781119278337
Serie
Categoria: Saggistica Business & Management Economia
Saggistica Business & Management Gestione & HR
Tag: Commercio, Leadership, Marketing e PR
Descrizione: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability.