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Polling Matters

Why Leaders Must Listen to the Wisdom of the People

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Polling Matters, Frank Newport

Lingua
Pubblicato
2004
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Metodi di pagamento

Titolo
Polling Matters
Sottotitolo
Why Leaders Must Listen to the Wisdom of the People
Lingua
Inglese
Pubblicato
2004
Formato
Copertina rigida
Pagine
320
ISBN10
0446530646
ISBN13
9780446530644
Serie
Descrizione
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.