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Parametri
- 244pagine
- 9 ore di lettura
Maggiori informazioni sul libro
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Acquisto del libro
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Lingua
- Pubblicato
- 2002
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 5,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Customer Obsession
- Sottotitolo
- Your Roadmap to Profitable CRM
- Lingua
- Inglese
- Autori
- Ad Nederlof, Dr. Jon Anton
- Editore
- Anton Press
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Serie
- Tag
- Descrizione
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.