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An insightful look at how Kmart's management destroyed the company, this engaging book weaves corporate history with financial analysis, offering a clearer understanding of Kmart's past and its potential for recovery. It provides a detailed examination of the ten critical missteps made by Kmart's CEOs, including a reluctance to invest in technology, brand mismanagement, and erratic expansion strategies. Author Marcia Layton Turner draws on her extensive connections in the retail industry to reveal the factors that led to the decline of this once-dominant retail giant. This work is for readers curious about how a company with such promising prospects could ultimately file for bankruptcy. With an MBA in corporate strategy and marketing from the University of Michigan, Turner has a background in marketing at Eastman Kodak and is a bestselling author of several business guides. Currently a freelance writer, she contributes to various top magazines and websites, bringing her expertise in business to a broader audience.
Acquisto del libro
Kmart's Ten Deadly Sins, Marcia Layton Turner
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (Copertina rigida),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 8,59 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Kmart's Ten Deadly Sins
- Sottotitolo
- How Incompetence Tainted an American Icon
- Lingua
- Inglese
- Autori
- Marcia Layton Turner
- Editore
- WILEY
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 240
- ISBN10
- 0471435937
- ISBN13
- 9780471435938
- Serie
- Tag
- Commercio, Casuistiche
- Descrizione
- An insightful look at how Kmart's management destroyed the company, this engaging book weaves corporate history with financial analysis, offering a clearer understanding of Kmart's past and its potential for recovery. It provides a detailed examination of the ten critical missteps made by Kmart's CEOs, including a reluctance to invest in technology, brand mismanagement, and erratic expansion strategies. Author Marcia Layton Turner draws on her extensive connections in the retail industry to reveal the factors that led to the decline of this once-dominant retail giant. This work is for readers curious about how a company with such promising prospects could ultimately file for bankruptcy. With an MBA in corporate strategy and marketing from the University of Michigan, Turner has a background in marketing at Eastman Kodak and is a bestselling author of several business guides. Currently a freelance writer, she contributes to various top magazines and websites, bringing her expertise in business to a broader audience.