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The Growth Gamble

When Leaders Should Bet Big on New Business - and How They Can Avoid Expensive Failures

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  • 338pagine
  • 12 ore di lettura

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Conventional wisdom tells us to try harder, be more innovative, take more risks - and almost every company tries. Only a tiny percentage of management teams settle for sticking to their core businesses and declining gracefully as their business matures. In reality, at least ninety percent of business attempts fail. Andrew Campbell and Robert Park's The Growth When Leaders Should Bet Big on New Business - and How They Can Avoid Expensive Failures gives managers an alternative. Instead of investing heavily in experimenting with new growth areas and developing an innovative culture, the authors advise managers to be far more selective and to invest in new business only when the opportunity has a high probability of success.

Acquisto del libro

The Growth Gamble, Andrew C. Campbell, Robert Park, Gary Hamel

Lingua
Pubblicato
2005
Rilegatura
(Copertina rigida),
Condizioni del libro
In buone condizioni
Prezzo
9,99 €

Metodi di pagamento

Titolo
The Growth Gamble
Sottotitolo
When Leaders Should Bet Big on New Business - and How They Can Avoid Expensive Failures
Lingua
Inglese
Pubblicato
2005
Formato
Copertina rigida
Pagine
338
ISBN10
1904838049
ISBN13
9781904838043
Serie
Tag
Descrizione
Conventional wisdom tells us to try harder, be more innovative, take more risks - and almost every company tries. Only a tiny percentage of management teams settle for sticking to their core businesses and declining gracefully as their business matures. In reality, at least ninety percent of business attempts fail. Andrew Campbell and Robert Park's The Growth When Leaders Should Bet Big on New Business - and How They Can Avoid Expensive Failures gives managers an alternative. Instead of investing heavily in experimenting with new growth areas and developing an innovative culture, the authors advise managers to be far more selective and to invest in new business only when the opportunity has a high probability of success.