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This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Acquisto del libro
Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Lingua
- Pubblicato
- 1995
- Rilegatura
- (In brossura),
- Condizioni del libro
- Danneggiato
- Prezzo
- 6,71 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Key Marketing Concepts
- Lingua
- Inglese
- Autori
- Mike Meldrum, Malcolm McDonald
- Editore
- Palgrave Macmillan
- Pubblicato
- 1995
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Serie
- Descrizione
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.