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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Lingua
- Pubblicato
- 2013
- Rilegatura
- (Copertina rigida)
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- Titolo
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Sottotitolo
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Lingua
- Inglese
- Autori
- Paharia Rajat
- Pubblicato
- 2013
- Formato
- Copertina rigida
- Pagine
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Serie
- Tag
- Commercio, Tecnologia, Leadership, Comunicazione, Marketing e PR, Addestramento, allenamento, Pubblicità e promozione, Cultura aziendale, Comportamento dei consumatori, Big Data, Economia comportamentale
- Descrizione
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.