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SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Acquisto del libro
Spinning the Bottle, Harvey Posert, Paul Franson
- Lingua
- Pubblicato
- 2004
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 17,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Spinning the Bottle
- Lingua
- Inglese
- Autori
- Harvey Posert, Paul Franson
- Editore
- Board & Bench Pub
- Pubblicato
- 2004
- Formato
- In brossura
- Pagine
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Serie
- Categoria
- Descrizione
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.