Parametri
- 226pagine
- 8 ore di lettura
Maggiori informazioni sul libro
Customer Experience in Business to Business Markets; Exploring Customer Experience, Loyalty & Inertia; Understanding Customer Experience and Profitability; The Six Key Pillars of Customer Experience; Essential Metrics for Measuring Customer Experience; How to Benchmark Customer Experience; What are the Key Drivers of Customer Experience?; Customer Journey Mapping and How to Apply It; Delivering Customer Experience the Six Pillars; How to Ensure Buy In at All Levels of Customer Experience; Working with the Sales and Marketing Teams to Streamline Customer Experience; How to Create an Internal Service Culture; The Role of Brands in Creating a Better Customer Experience; The Role of Products in Creating Better Customer Experiences; Price and its Role in Creating Better Customer Experiences; Place and its Role in Creating Better Customer Experiences; Promotion and its Role in Creating Better Customer Experiences; The Role of People in Creating a Better Customer Experience; Measuring Performance of Customer Experience Initiatives
Acquisto del libro
B2B Customer Experience, Paul N. Hague, Nicholas Hague
- Lingua
- Pubblicato
- 2018
- Rilegatura
- (In brossura)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- B2B Customer Experience
- Sottotitolo
- A Practical Guide to Delivering Exceptional CX
- Lingua
- Inglese
- Autori
- Paul N. Hague, Nicholas Hague
- Editore
- Kogan Page
- Pubblicato
- 2018
- Formato
- In brossura
- Pagine
- 226
- ISBN10
- 0749481854
- ISBN13
- 9780749481858
- Serie
- Categoria
- Descrizione
- Customer Experience in Business to Business Markets; Exploring Customer Experience, Loyalty & Inertia; Understanding Customer Experience and Profitability; The Six Key Pillars of Customer Experience; Essential Metrics for Measuring Customer Experience; How to Benchmark Customer Experience; What are the Key Drivers of Customer Experience?; Customer Journey Mapping and How to Apply It; Delivering Customer Experience the Six Pillars; How to Ensure Buy In at All Levels of Customer Experience; Working with the Sales and Marketing Teams to Streamline Customer Experience; How to Create an Internal Service Culture; The Role of Brands in Creating a Better Customer Experience; The Role of Products in Creating Better Customer Experiences; Price and its Role in Creating Better Customer Experiences; Place and its Role in Creating Better Customer Experiences; Promotion and its Role in Creating Better Customer Experiences; The Role of People in Creating a Better Customer Experience; Measuring Performance of Customer Experience Initiatives