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Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Acquisto del libro
The Chocolate Wars, Joël Glenn Brenner
- Lingua
- Pubblicato
- 2000
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 6,89 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- The Chocolate Wars
- Sottotitolo
- Inside the Secret Worlds of Mars and Hershey
- Lingua
- Inglese
- Autori
- Joël Glenn Brenner
- Editore
- Broadway Books
- Pubblicato
- 2000
- Formato
- In brossura
- Pagine
- 384
- ISBN10
- 000653239X
- ISBN13
- 9780006532392
- Serie
- Tag
- Tema stórico, Commercio, Cibo, Casuistiche
- Descrizione
- Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.