Questo è quello che aggiungi al carrello
Maggiori informazioni sul libro
Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.
Acquisto del libro
Key Account Plans, Lynette Ryals, Malcolm McDonald
- Lingua
- Pubblicato
- 2008
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 6,09 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Key Account Plans
- Lingua
- Inglese
- Autori
- Lynette Ryals, Malcolm McDonald
- Editore
- Taylor & Francis
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 408
- ISBN10
- 0750683678
- ISBN13
- 9780750683678
- Serie
- Descrizione
- Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.