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Parametri
- 284pagine
- 10 ore di lettura
Maggiori informazioni sul libro
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Acquisto del libro
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Lingua
- Pubblicato
- 2012,
- Condizioni del libro
- In buone condizioni
- Prezzo
- 8,59 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Lingua
- Inglese
- Autori
- Andrea Phillips
- Pubblicato
- 2012
- Pagine
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Serie
- Categoria
- Descrizione
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.