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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Acquisto del libro
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Lingua
- Pubblicato
- 2004
- Rilegatura
- (Copertina rigida),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 6,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Successful Marketing Strategies for High-Tech Firms
- Sottotitolo
- Third Edition
- Lingua
- Inglese
- Autori
- Eric Viardot
- Editore
- Artech House Publishers
- Pubblicato
- 2004
- Formato
- Copertina rigida
- Pagine
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Serie
- Categoria
- Tag
- Commercio, USA, Tecnologia, Marketing e PR
- Descrizione
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.