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Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Acquisto del libro
Design for Response, David J. Katz, Leslie H. Sherr
- Lingua
- Pubblicato
- 1998
- Rilegatura
- (Copertina rigida)
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- Titolo
- Design for Response
- Sottotitolo
- Creative Direct Marketing That Works
- Lingua
- Inglese
- Autori
- David J. Katz, Leslie H. Sherr
- Editore
- Rockport Pub
- Pubblicato
- 1998
- Formato
- Copertina rigida
- Pagine
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Serie
- Categoria
- Descrizione
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.