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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Acquisto del libro
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (Copertina rigida),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 24,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Marketing Research
- Sottotitolo
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Lingua
- Inglese
- Autori
- Alvin C. Burns, Ronald F. Bush
- Editore
- Prentice Hall
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Serie
- Categoria
- Descrizione
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.