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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Acquisto del libro
Design in Business, Margaret Bruce, John Bessant
- Lingua
- Pubblicato
- 2001
- Rilegatura
- (In brossura)
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- Titolo
- Design in Business
- Sottotitolo
- Strategic Innovation Through Design
- Lingua
- Inglese
- Autori
- Margaret Bruce, John Bessant
- Editore
- Pearson Education Limited
- Pubblicato
- 2001
- Formato
- In brossura
- Pagine
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Serie
- Categoria
- Descrizione
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.