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Creating Success: How to Write a Marketing Plan

Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition

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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.

Acquisto del libro

Creating Success: How to Write a Marketing Plan, John Westwood

Lingua
Pubblicato
2011
Rilegatura
(In brossura),
Condizioni del libro
In ottime condizioni
Prezzo
11,39 €

Metodi di pagamento

Titolo
Creating Success: How to Write a Marketing Plan
Sottotitolo
Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
Lingua
Inglese
Editore
Kogan Page
Pubblicato
2011
Formato
In brossura
Pagine
144
ISBN10
0749461500
ISBN13
9780749461508
Serie
Descrizione
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.