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The Marketing Pocketbook
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Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
Acquisto del libro
The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Lingua
- Pubblicato
- 1996
- Rilegatura
- (In brossura)
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- Titolo
- The Marketing Pocketbook
- Lingua
- Inglese
- Autori
- Tony Fletcher, Neil Russell-Jones
- Editore
- Management Pocket Books
- Pubblicato
- 1996
- Formato
- In brossura
- Pagine
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Serie
- Descrizione
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.