The New Killer Apps
How Large Companies Can Out-Innovate Start-Ups
Maggiori informazioni sul libro
“An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups. The sagacious, well-rounded guide will also appeal to investors, teachers, students, journalists and historians, all of whom might have a vested interest in the future of the tech industry and the next big thing.” (Awarded The Kirkus Star — for books of "Exceptional Merit.") -- Kirkus Book Reviews Overview: The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps. There's certainly a lot on the line. A perfect storm of technological innovation—combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and “big data” analytical tools—means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling “reimagination.” Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence. Table of Contents GETTING STARTED Introduction: A Road Map for Corporate Innovation–Big and Agile Beats Anyone Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs PHASE ONE: THINK BIG Rule 1: Context Is Worth 80 IQ Points Rule 2: Embrace Your Doomsday Scenario Rule 3: Start with a Clean Sheet of Paper Case Study: Carmakers Must Take a New Road PHASE TWO: START SMALL Rule 4: First, Let’s Kill All the Finance Guys Rule 5: Get Everyone on the Same Page Rule 6: Build a Basket of Killer Options Case Study: Auto Insurance in a World Without Accidents PHASE THREE: LEARN FAST Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan Rule 8: Remember the Devil’s Advocate Case Study: Are Hospitals DOA? Conclusion Afterword: Moving From Innovation to Invention ADVANCED PRAISE: “An important book for the boards and managements of every company dealing with the avalanche of technological change.” -- Jack Greenberg, Chairman of Western Union and former CEO of McDonald’s “Mui and Carroll offer thought-provoking case studies and compelling rules for how large, established companies can quickly become true innovators. Given the disruptions we face, the timing of this book is perfect.” –Robert Schifellite, president, Investor Communication Solutions, Broadridge Financial Solutions “This book’s eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped.” -- Guy Kawasaki, Former chief evangelist of Apple and author of "APE: Author, Publisher, Entrepreneur" “There is no law that says today’s Fortune 100 must become tomorrow’s dinosaurs. Carroll and Mui map out how your corporation can inno- vate and prosper as well as—if not better than—the hottest start-ups.
Acquisto del libro
The New Killer Apps, Paul Carroll, Chunka Mui, James L. Madara
- Lingua
- Pubblicato
- 2013
- Rilegatura
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 6,09 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- The New Killer Apps
- Sottotitolo
- How Large Companies Can Out-Innovate Start-Ups
- Lingua
- Inglese
- Autori
- Paul Carroll, Chunka Mui, James L. Madara
- Editore
- Devils Advocate Group
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 222
- ISBN10
- 0989242013
- ISBN13
- 9780989242011
- Serie
- Tag
- Leadership
- Descrizione
- “An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups. The sagacious, well-rounded guide will also appeal to investors, teachers, students, journalists and historians, all of whom might have a vested interest in the future of the tech industry and the next big thing.” (Awarded The Kirkus Star — for books of "Exceptional Merit.") -- Kirkus Book Reviews Overview: The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps. There's certainly a lot on the line. A perfect storm of technological innovation—combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and “big data” analytical tools—means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling “reimagination.” Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence. Table of Contents GETTING STARTED Introduction: A Road Map for Corporate Innovation–Big and Agile Beats Anyone Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs PHASE ONE: THINK BIG Rule 1: Context Is Worth 80 IQ Points Rule 2: Embrace Your Doomsday Scenario Rule 3: Start with a Clean Sheet of Paper Case Study: Carmakers Must Take a New Road PHASE TWO: START SMALL Rule 4: First, Let’s Kill All the Finance Guys Rule 5: Get Everyone on the Same Page Rule 6: Build a Basket of Killer Options Case Study: Auto Insurance in a World Without Accidents PHASE THREE: LEARN FAST Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan Rule 8: Remember the Devil’s Advocate Case Study: Are Hospitals DOA? Conclusion Afterword: Moving From Innovation to Invention ADVANCED PRAISE: “An important book for the boards and managements of every company dealing with the avalanche of technological change.” -- Jack Greenberg, Chairman of Western Union and former CEO of McDonald’s “Mui and Carroll offer thought-provoking case studies and compelling rules for how large, established companies can quickly become true innovators. Given the disruptions we face, the timing of this book is perfect.” –Robert Schifellite, president, Investor Communication Solutions, Broadridge Financial Solutions “This book’s eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped.” -- Guy Kawasaki, Former chief evangelist of Apple and author of "APE: Author, Publisher, Entrepreneur" “There is no law that says today’s Fortune 100 must become tomorrow’s dinosaurs. Carroll and Mui map out how your corporation can inno- vate and prosper as well as—if not better than—the hottest start-ups.