Building Brand Experiences
A Practical Guide to Retaining Brand Relevance
Autori
Maggiori informazioni sul libro
Introduction to Retaining Relevance through Brand Experiences The Brand Experience Blueprint - A Practical Management Tool The Brand Experience Environment Brand Experience Environment - Understanding Stakeholders Brand Experience Environment - Appreciating Context Brand Experience Environment - Adopting a Scientific Approach Summary - Brand Experience Environment Brand Experience Essentials Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence Brand Experience Essential - Brand Promise Brand Experience Essential - Brand Positioning Brand Experience Essential - Brand Personality Summary - The Brand Experience Environment and Essentials Brand Experience Enablers Brand Experience Enabler - Behaviour Brand Experience Enabler - Design Brand Experience Enabler - Communications Brand Experience Enabler - Multisensory Summary - The Brand Experience Environment, Essentials and Enablers Measuring Brand Experiences Looking Beyond Financial Metrics when Measuring Brand Experiences Adopting a Balanced Approach to Brand Experience Measurement Measuring Brand Experience Performance Scientifically
Acquisto del libro
Building Brand Experiences, Darren Coleman
- Lingua
- Pubblicato
- 2018
- Rilegatura
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 11,39 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Building Brand Experiences
- Sottotitolo
- A Practical Guide to Retaining Brand Relevance
- Lingua
- Inglese
- Autori
- Darren Coleman
- Editore
- Kogan Page
- Pubblicato
- 2018
- Formato
- In brossura
- Pagine
- 296
- ISBN10
- 0749481560
- ISBN13
- 9780749481568
- Serie
- Descrizione
- Introduction to Retaining Relevance through Brand Experiences The Brand Experience Blueprint - A Practical Management Tool The Brand Experience Environment Brand Experience Environment - Understanding Stakeholders Brand Experience Environment - Appreciating Context Brand Experience Environment - Adopting a Scientific Approach Summary - Brand Experience Environment Brand Experience Essentials Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence Brand Experience Essential - Brand Promise Brand Experience Essential - Brand Positioning Brand Experience Essential - Brand Personality Summary - The Brand Experience Environment and Essentials Brand Experience Enablers Brand Experience Enabler - Behaviour Brand Experience Enabler - Design Brand Experience Enabler - Communications Brand Experience Enabler - Multisensory Summary - The Brand Experience Environment, Essentials and Enablers Measuring Brand Experiences Looking Beyond Financial Metrics when Measuring Brand Experiences Adopting a Balanced Approach to Brand Experience Measurement Measuring Brand Experience Performance Scientifically