Gladeana McMahon è una delle principali coach per lo sviluppo personale e la trasformazione nel Regno Unito, che unisce il rigore accademico a capacità comunicative concrete. La sua vasta esperienza come terapeuta e in ruoli dirigenziali all'interno di organizzazioni di consulenza informa la sua pratica. Pioniera nel campo, è una delle fondatrici del Coaching Cognitivo-Comportamentale in Gran Bretagna e autrice pubblicata a livello internazionale di numerosi libri su coaching e consulenza.
Offers practical strategies to help the coach with their work, providing an explanation of the strategy together with potential pitfalls and solutions.
How to Run a Highly Successful Coaching Business - English Edition
What are the essential skills needed to set up and run a successful coaching practice? Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals. Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image. Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.