Philip M. Napoli Libri

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Philip M. Napoli offers a timely and persuasive case for seeing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest offers valuable insights for the democratic governance of today's most influential shapers of news.

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.