No challenge is entirely new. In 60,000 years of human existence, nearly every problem we face in modern business has already been seen and solved. We need to apply age-old tribal wisdom to our current circumstances. This journey explores the essence of culture and the keys to successful change programs, introducing cultural traditions from around the globe while providing practical tools for today's organizations. Through thirty compelling stories, it reveals insights that resonate deeply. At times unfamiliar and disruptive, yet illuminating and inspirational, it offers a powerful paradigm and skillset for addressing organizational and leadership challenges in the twenty-first century and beyond. This work is aimed at leaders, consultants, and advisors seeking fresh perspectives and proven solutions, as well as those wanting to foster strong, diverse communities ready for change. The authors, corporate anthropologists, view organizations as tribes, leaders as chiefs, and mission documents as totem poles. They invite you to explore places where spirits linger, magic is real, and rituals maintain order and facilitate transition. You'll never look at your organization or its challenges the same way again.
Danielle Braun Libri
Dit boek is een must voor iedere leidinggevende. De inzichten uit de antropologie zijn goed te gebruiken op de jungle die bedrijf heet. Met veel humor en voorbeelden laten Jitske Kramer en Danielle Braun je met andere ogen naar je organisatie kijken.