Jan Y. Yang Libri

Focusing on the journey of professionalizing pricing, this guide equips business owners with essential strategies for effective pricing governance. It covers key activities such as assessing the starting point of pricing, identifying unique selling propositions, and understanding customer willingness to pay. Additionally, it offers insights into customer profiling, enhancing promotions, and managing distribution with a pricing perspective. This comprehensive resource is designed to support businesses at various stages of their pricing evolution.

The author also presents a number of stories from China, a price wonderland in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.