Chad White (Libri)

Chad White Libri

Chad White è una voce autorevole nel campo dell'email marketing, offrendo approfondimenti sulle ultime tendenze e best practice. La sua vasta ricerca e i suoi commenti sono apparsi su oltre 100 pubblicazioni di spicco, affermandolo come un'autorità di primo piano. L'esperienza di White è inestimabile per i professionisti che cercano di navigare e migliorare le proprie strategie di marketing digitale. Il suo lavoro fornisce una guida chiara e attuabile basata su un'analisi approfondita.

Email Marketing Rules

322pagine
12 ore di lettura

4,2(10)Aggiungi una valutazione

The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP ***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...