Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J. SilkEsaurito4,3Avvisami
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P. BagozziEsaurito4,3Avvisami
The Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J. SilkEsaurito4,3Avvisami
