Paul Blakey Libri

img border="0" src="http://www.uk.sagepub.com/repository/binaries/img/e-inspection-icon.gif" alt="Request an e-Inspection Copy" width="75" height="20" This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

The better you understand anatomy, the better you understand yourself. This book clearly identifies all the major muscles of the human body and shows how they work. For each muscle there is straightforward information, including common problems, signs of weakness, and self-massage for first aid. Provides anatomical terminology and clearly outlined reference pages.