Paul Grescoe (Libri)

Paul Grescoe Libri

Paul Grescoe è un acuto osservatore e cronista di imprenditori del Canada occidentale, che approfondisce le vite e le ambizioni di importanti figure imprenditoriali. Il suo lavoro offre spunti sulle motivazioni e i percorsi di individui influenti che hanno plasmato il panorama economico. Grescoe contribuisce inoltre a illuminare la storia canadese attraverso la raccolta di corrispondenza privata. La sua scrittura è caratterizzata da un profondo coinvolgimento con i suoi soggetti, cogliendone l'essenza con dettagli percettivi.

Flight Path

288pagine
11 ore di lettura

3,8(15)Aggiungi una valutazione

At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations. Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.