Simon Barrow Libri

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

Exploring the impact of the progressive rock band Yes, this book delves into their innovative sound and lengthy compositions that shaped a musical genre. As the band approaches its 50th anniversary, it reflects on their artistic journey marked by both triumphs and challenges. The author examines the deep emotional responses their music evokes, questioning why it inspires such strong loyalty and criticism. By reassessing Yes's creativity amidst changing musical trends, the book reveals the transformative power of genuine musical appreciation.

This five-week Lent course for groups and individuals looks at the practical issues of austerity versus plenty in modern Britain.