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Victionary

    viction:ary è un marchio editoriale specializzato in arti visive e design, che connette visioni e ispirazioni dall'Occidente e dall'Oriente. Con focus su graphic design, illustrazione, moda, architettura e progetti d'arte contemporanea, osserva design globali che presentano concetti forti e originali e approcci grafici distintivi. Attraverso collaborazioni creative e innovazioni editoriali, cattura le tendenze emergenti e propone angoli multidimensionali per ripensare e rivedere il design. Il marchio è riconosciuto per il suo impegno nella qualità e si sforza continuamente di elevare le esperienze visive e ispirare i lettori in tutto il mondo.

    DRAWING ATTENTION
    Graphite
    On the Road to Variable
    LESS IS MORE: 20th Anniversary Edition
    Packaged for Life: Beer, Wine and Spirits
    Figure it Out!
    • Figure it Out!

      • 256pagine
      • 9 ore di lettura

      The colourful world of figurines may often be associated with anime fans, movie buffs, and hobbyists, but there is a growing section of graphic designers who are making their mark as creator-collectors. Figure It Out turns the spotlight on the talented creatives who apply their artistry beyond two-dimensional surfaces onto unique collectibles that blur the line between toy and art. Featuring a wide curation of projects, behind-the-scene snippets, interviews as well as insights into the materials and processes involved, it takes a closer look at a rising trend in design and pop culture where the only limit is one's imagination.

      Figure it Out!
    • In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives and should be done away with entirely to save the environment, there is a lot more to packaging design than meets the eye. Besides conveying a brand’s personality, purpose, or message meaningfully, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expressions.Packaged for Beer, Wine & Spirits explores some of the most eye-catching ways with which beers and spirits are packaged to tantalize people into indulging in their tipples of choice. Combined with fun facts about the product itself, this book is part of a series that serves as a vessel of inspiration through which we can recognize, appreciate, and celebrate the overlooked tactile beauty in everyday product packaging.Includes loose insert booklet, (Almost) Everything You Need to Know About Alcohol , detailing the history and culture of spirits around the world.

      Packaged for Life: Beer, Wine and Spirits
    • The minimalism movement has become a mainstay in popular culture, due in no small part to the mounting pressures of modern life and the need to cut clutter. In graphic design, its principles are often applied by way of reducing the color palette used, whether it be for visual identities, publications, or exhibitions. Amid the sea of chaos in saturated spaces, simplicity can make for a truly striking statement.In conjunction with Victionary’s 20th anniversary, the 2021 rerelease of Less is More features additional projects and a special cover that draws from the original look of its best-selling predecessor. It features creative solutions and visual experiments from around the world that play with thoughtful colour combinations, material applications, printing effects, and graphic details to prove that the best designs often speak more with less.

      LESS IS MORE: 20th Anniversary Edition
    • On the 16th of September 2016, Adobe, Google, Apple, and Microsoft announced a new update to the Open-Type specification that allowed for fonts to be variable. Through this update, designers would have the freedom and flexibility to use a wide variety of styles, ranging in extremes to include everything in between.Although the technology has yet to be fully implemented, variable typography is already becoming an unstoppable force in contemporary graphic design. On the Road to Variable explores an eclectic and exciting collection of work that experiments with the modification of existing typefaces as well as the creation of new ones for a fascinating glimpse into the future of type.

      On the Road to Variable
    • At a time when almost everything can be digitally done up to perfection, the smudges and smears by graphite can be refreshing to the eye and unapologetically human – touching viewers to the core. As a creative tool, it can also be the simplest and most affordable medium with which to express oneself and find joy.Graphite is a stunning collection of pencil artwork by creatives around the world who have skillfully mastered the art of drawing by hand to make their mark. In a twist, the book is arranged by grading scale with works progressing from H or hardness to B or blackness and through every gradation in between. Featuring various subject matters and styles, it makes for a beautiful addition to the bookshelf and invites you to step away from your screen every now and then to, perhaps, pick up a pencil yourself and appreciate the simple things in life.

      Graphite
    • Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways.The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of “humanizing” their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

      DRAWING ATTENTION
    • The best-selling PALETTE colour-themed series remains one of the most successful and sought-after references for designers around the world. Its first three editions - Black & White (Vol. 1), Multicolour (Vol. 2) and Gold & Silver (Vol. 3) - form the basis of a classic collection that continues to be relevant and reliable through the variety of compelling concepts and visuals featured; in-demand even though they are no longer in print. In keeping with the ever-changing demands of creative practitioners today without losing the essence of the original series, these three fan favourites will now be re-edited with the latest works, and made more accessible under the PALETTE Mini series, with future releases of editions 04 - 08 to follow. Redesigned rather than reprinted for easier and more efficient reading and collecting, PALETTE Minis will be packed with style and substance like their predecessors; serving as the intriguing, instrumental, and timeless sources of inspiration that they have always been. With their mesmerizing sheen, metallic colors add luster to surfaces as they catch the eye even under the dimmest of lights. Through a vast variety of mediums and techniques, the artists and designers featured in Gold & Silver (Vol. 3) demonstrate great sensibility and sensitivity in using metallics on materials to balance form and function.

      Palette Mini Series 03: Gold & Silver
    • In our increasingly digital age, the compass, eraser, pencil and pen may seem like archaic choices for cutting-edge typography design; enter Handstyle Lettering, the latest from industry leader Viction: ary. Handstyle Lettering puts the best in contemporary hand-lettering on display with artist profiles as well as broad surveys of handcrafted typographic projects used for signage, logos, invitations and more. The on-trend pieces within exist at the intersection of art, typography and design; their creators help lend authenticity and style to corporate identities, or allow small brands and individual projects to distinguish themselves from competitors with elegance and flair. The collection is complemented with break-downs of calligraphic type and alphabet practice guides, making Handstyle Lettering a complete guide for designers searching for inspiration as well as for creators looking to hone their own hand-lettering techniques

      HANDSTYLE LETTERING: 20th Anniversary Edition
    • Concept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers – whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage.In recognizing the true power of design, Concept Stores & Pop-ups demonstrates how graphic identities and interiors can translate a brand’s philosophy and purpose into tangible and memorable experiences. Besides an eye-opening showcase of 60 projects across the world, it features interviews with market leaders who bring the best retail encounters across a variety of mediums and platforms to life.

      BRANDLife: Concept Stores & Pop-ups
    • Graphic Fest

      • 256pagine
      • 9 ore di lettura

      Event planning is no small task, with many elements all needing to work together to add up to more than the sum of their parts. One underappreciated component of successful events is visual identity. Much more than a background concern, the design of festival signage and materials is central to visitor experience. How does one maintain continuity in a festival that has a different theme every year? For festivals that have the same theme each year, how can the visual branding be tweaked and riffed on in order to ensure that each year stands out from previous installments? Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience. The ultimate resource guide for event design.

      Graphic Fest