A field guide for interaction design professions wanting to investigate building and using Personas; includes case study, examples, sample documents and tools, and best practices from practitioners who have been using these techniques in companies of all shapes and sizes.
The Essential Persona Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona