Questo autore fornisce strumenti e tecniche pratiche per migliorare la qualità e la velocità della vostra scrittura, in particolare nella comunicazione aziendale. Il suo approccio si concentra sull'attirare i lettori, trasformarli in seguaci fedeli e trasmettere messaggi in modo chiaro e con stile. L'autore sottolinea la costruzione della fiducia attraverso la strutturazione e la pianificazione della scrittura. Il suo percorso personale nella scrittura ha comportato un intenso processo creativo, che ha portato al riconoscimento del suo primo lavoro pubblicato.
Combining techniques from Aristotle to AI, this guide offers a variety of games and exercises designed to enhance business writing skills. It aims to empower writers to effectively engage their audience, influencing their thoughts, emotions, and actions. Through practical strategies, readers will learn to stand out in a crowded marketplace and communicate with clarity and impact.
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.