Program management has been embraced by large and small organizations eager to fluidly and efficiently manage all their projects from one central department. This book introduces readers to the fundamentals of program management, detailing the reasons for setting up a program management office, and showing them step-by-step how to do so.
Focusing on various forms of film, television, and online content, this book explores the relationship between media theory and effective media production practices. It provides an in-depth analysis to determine how theoretical frameworks can enhance the understanding and execution of media projects, making it a valuable resource for media professionals and students alike.