Focusing on the importance of mediation in social science research, this book explores structural equation modeling (SEM) as a flexible method for analyzing causal relationships. Dawn Iacobucci highlights how SEM can effectively handle complex mediation scenarios, including multiple measures and mediated moderation. By providing insights into the practical application of SEM and the software tools available, the book equips researchers with the necessary skills to accurately model mediation and enhance their understanding of social and behavioral outcomes.
Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Focusing on the intersection of marketing and health care, this monograph provides a chronological overview of significant marketing research articles, offering summaries that serve as a valuable resource for scholars and practitioners. Chapters 2 to 4 delve deeply into marketing perspectives, while chapters 5 and 6 introduce insights from other disciplines, enhancing understanding of overlapping healthcare research topics. This structure not only informs marketing professionals but also appeals to those outside the field, highlighting diverse approaches to healthcare marketing issues.
