Valerie Geller Libri

"Creating Powerful Radio, A Communicator's Handbook for News, Talk, Information & Personality has been called a "bible in the industry." For anyone interested in breaking into the business or talent and programmers interested in moving up to the next level of performance. This book shows step-by-step methods to create compelling radio, with chapters on Management, talent development, breaking into the business, facing the blank page, working with high ego difficult people and methods to get and increase the audience

Focusing on practical skills, this guide equips aspiring broadcasters with essential techniques for effective communication on radio and the Internet. It covers a wide range of topics, including show production, news gathering, investigative reporting, and commercial copywriting. With its easy-to-read format and bullet lists, readers will gain insights into both the creative and business aspects of broadcasting, making it a comprehensive resource for anyone looking to enhance their skills in the field.