The book highlights the journey of a groundbreaking entrepreneur known for revolutionizing customer loyalty programs with the Tesco Clubcard, the world's first and largest loyalty card. It delves into their innovative contributions to the data industry, showcasing how their creative strategies have significantly influenced modern business practices. Through this narrative, readers gain insight into the mind of a pioneer who reshaped consumer engagement and data utilization in retail.
One of the most creative entrepreneurs of our time, Edwina Dunn is the brain behind the Tesco Clubcard, the first and largest loyalty card globally, and a successful pioneer in the data industry. She reveals the hidden ways women are often forgotten and the profound impact this has on society. Dunn emphasizes the necessary changes in ourselves, our communities, and workplaces to achieve lasting transformation. Drawing on her expertise in data science and female empowerment, she offers solutions and actionable insights that can positively affect both women and men. By listening to women, she articulates the change they seek in business, academia, and government. Dunn envisions a world where women are empowered to embrace ambition and take on leadership roles, reflecting their representation as over half the global population. She challenges the notion of women as secondary characters and advocates for equal pay and progress, moving beyond endless discussions. This data-driven guide serves as a manual that confronts the status quo, presenting inspiring evidence and a roadmap for societal change. It sparks essential conversations and outlines strategies for creating a world that works better for everyone.
