Myths of Branding
- 264pagine
- 10 ore di lettura
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.


Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
Drawing on their expertise in business and education, the authors provide a simple, sustainable framework that will help readers overcome educational inertia to reach new heights of achievement.