Challenging the traditional belief that demographics and psychographics are the keys to influencing consumer behavior, this book argues that understanding these factors alone is insufficient. It delves into the complexities of consumer motivations and behaviors, suggesting that deeper insights beyond basic data are necessary to effectively impact decisions. The author presents a fresh perspective on marketing strategies, emphasizing the need for a more nuanced approach to truly connect with consumers.
David Allison Ordine dei libri (cronologico)
