Questo autore si concentra sull'applicazione della strategia militare antica alle sfide aziendali moderne. Il suo lavoro esplora i principi universali del pensiero tattico e la loro rilevanza nel panorama aziendale odierno. Attraverso un'analisi dettagliata, mira a fornire strategie pratiche per i manager. I lettori acquisiranno una comprensione più profonda del processo decisionale strategico.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
Mark McNeilly has extracted from Sun Tzu's The Art of War the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in modern wars and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring", and the continued rise of China.