Michael Luca (Libri)

Michael Luca Libri

Michael Luca è un professore associato alla Harvard Business School. La sua ricerca si concentra su come le persone prendono decisioni e su come le strutture di mercato influenzano tali scelte. Utilizza principi economici e analisi dei dati per comprendere il comportamento dei consumatori e l'impatto degli incentivi sulle scelte.

The Power of Experiments

232pagine
9 ore di lettura

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"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- Back cover