The concept of "psychic distance" and its meaning for the global activity of small, medium, large sized businesses operating in foreign marketsDaniel KorteEsaurito4,3Avvisami
Internationale Vermarktung von Großveranstaltungen und Ambush Marketing im Fußball. Die Europameisterschaft 2012 in Polen und der UkraineDaniel KorteEsaurito4,3Avvisami
Emotionale Markenführung via Sponsoring. Musiksponsoring im Live-MusiksegmentDaniel KorteEsaurito4,3Avvisami
