David Pickton Ordine dei libri (cronologico)

The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging students to practice and apply what they've learned. The book covers the marketing environment, making sense of markets and buyer behavior, the marketing mix, and managing marketing.

Owner's stamp on half title page. Slight shelf wear, crease to cover.If applicable, online access or codes are not guaranteed to work.Pages are clean and binding is tight. Solid Book.