Branding and design gurus Will Burke, Lisa Baer, and James Pietruszynski deliver a comprehensive and visually stunning anthology of the latest innovations in packaging design. The Big Book of Packaging shows designers how to package products creatively, economically, and sustainably, featuring over five hundred carefully selected designs, as well as profiles of some of the world’s leading designers, and a section entirely dedicated to green and environmentally conscious packaging. Alongside other volumes in the Big Book series, such as David E. Carter’s Big Book of Design Ideas or Cristian Campos’s The Big Book of Bags, Tags, and Labels , The Big Book of Packaging is an indispensible resource for designers, product marketers, and retailers who want remain on the cutting edge of packaging design.
