The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
- 252pagine
- 9 ore di lettura
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
