Albert Bensoussan Ordine dei libri

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

In 'Cent'anni di solitudine', lo scrittore Gabriel Garcia Marquez, narra la storia di una famiglia in cui componenti vengono al mondo, si casano e muiono per inseguire un destino ineluttabile, in attesa di un figlio con la coda di porco.

Mario Vargas Llosa, the internationally acclaimed author of The Storyteller, adds his own finely-tuned poetic polish to this erotic exploration of carnality in one family. He turns the proverbial romantic triangle on its ear to create this New York Times bestselling erotic novel. French flaps and six full-color pages of classic artworks.

Le corps d'un jeune homme affreusement mutilé, accroché à un arbre, a été découvert par un jeune chevrier. L'enquête conduit le lieutenant Silva et le sergent Lituma dans l'univers préservé d'une base militaire dirigée par le colonel Mindreau, et dans le labyrinthe de la petite ville de Talara organisée autour de la gargote de Doña Adriana. D'un côté, le monde secret de l'armée, de l'autre toute une population haute en couleur, pitoyable, mesquine, truculente. Qui, dans tout cela, a tué Palomino Molero ? Au suspense sans faille d'un véritable roman policier, Mario Vargas Llosa greffe une rigoureuse analyse des problèmes sociaux du Pérou et une dénonciation ironique, implicite, des mécanismes du pouvoir.

Near an air-force base in Peru in the 1950s, a young airman is found tortured and murdered. The subsequent investigation makes an entertaining and brilliantly plotted mystery. In his ninth novel, Peru's Mario Vargas Llosa turns to detective fiction yet still inserts his usual themes of guilt versus innocence and despair at the difficulty of being an honest man in a society based on corruption.