Phil Knight Ordine dei libri (cronologico)

In this riveting memoir, Nike founder and CEO Phil Knight reveals the inside story of the company's early days as a daring start-up and its transformation into a global powerhouse. In 1962, fresh from business school, Knight borrowed $50 from his father to import affordable, high-quality athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's sales exceed $30 billion, making it the epitome of successful startups, with the swoosh symbol recognized worldwide. Despite his success, Knight has remained an enigmatic figure. For the first time, he shares his journey, beginning at a pivotal moment when, at 24, he chose to pursue an unconventional path after backpacking around the globe. Knight recounts the numerous risks and challenges he faced, along with his early victories. He highlights the crucial relationships with his first partners and employees, a diverse group that became a close-knit team. Together, fueled by a shared mission and a belief in the spirit of sport, they built a brand that revolutionized the industry. This memoir is a candid, humble, and wry reflection on the journey that led to Nike's iconic status.

Descripción del editor: "Phil Knight nos habla por primera vez de la auténtica historia que hay detrás de Nike, la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo. Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esas zapatillas de deporte en el maletero de su coche, Phil Knight consiguió facturar 8.000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up rompedora que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual. En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos" (Penguin Randon House)

In this candid memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as a daring start-up and its transformation into a global icon. In 1962, fresh out of business school, Knight borrowed $50 from his father to import high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike’s annual sales exceed $30 billion. As a quintessential start-up, Nike’s swoosh has become one of the most recognizable symbols worldwide. Despite his success, Knight has remained somewhat of a mystery—until now. In this memoir, he recounts his journey, starting with a pivotal moment at 24 when, after backpacking around the globe, he chose to forge his own path and start a unique business. Knight reflects on the risks and setbacks he faced, as well as his early triumphs. He emphasizes the importance of the relationships he built with his first partners and employees—a diverse group that became a close-knit team. Together, driven by a shared mission and a belief in the spirit of sport, they created a brand that reshaped the industry.

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