Business Recoded
- 256pagine
- 9 ore di lettura
Peter Fisk è un esperto di spicco in materia di brand, innovazione e marketing, abile nel decifrare mercati in rapida evoluzione e nell'ispirare la trasformazione aziendale. Il suo lavoro fonde magistralmente idee visionarie con strategie attuabili, rendendolo un consulente ricercato per i leader aziendali globali. Attraverso la sua società di consulenza, GeniusWorks, guida il top management a "vedere le cose in modo diverso", promuovendo approcci più ispirati alla strategia e alla crescita. Come autore di bestseller, Fisk approfondisce modelli di business innovativi, il pensiero creativo e le filosofie incentrate sul cliente, guadagnandosi il riconoscimento come mente aziendale lungimirante.





Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories.
Marketing braucht mehr Genalität. Peter Fisk zeigt Verantwortlichen, ihre Entscheidungen und Aktionen in ihrem Geschäft zu verbessern. Er befähigt sie, in nicht-linearen Märkten erfolgreich zu sein: um phantastisches Marketing für außergewöhnliche und klare Ergebnisse umzusetzen.
Ingenity: the making of a marketing genius -- Thinking: the mind of a marketing genius -- Competing: the touch of a marketing genius -- Leading: the impact of a marketing genius -- The genie: becoming a marketing genius