Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
Louis E. Boone Libri
Best-selling authors Boone & Kurtz continue to lead the market with their innovative, up-to-the-minute texts. This 2000 paperback is an updated version of the market-leading Contemporary Business text at a reduced price for the student. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is filled with updated materials, all of which reflect currency changes in the business world.
In addition to solid coverage of the basic functions of planning,organizing,influencing,and controlling,this fourth edition provides substantial (full-chapter) treatment of such frequently neglected areas as international management,M. I. S.,operations management,and ethics. Management continues to reinforce the reputation of past editions for unparalleled readability and pedagogical value while adding a new full-color design and new part-ending video cases.