Shawn Achor Ordine dei libri (cronologico)

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything you need to know. With ten years at Sony Music Entertainment, Bull became one of the youngest executives, specializing in artist development and marketing for globally recognized brands. She transforms entrepreneurs into viable brands and teaches what it takes to become a powerful influencer. Whether you are an artist, blogger, performer, or thought leader, this book will change your perspective on your brand and future. Bull combines positive psychology with traditional branding strategies, revealing her revolutionary Brand Matrix that elevates personal branding to influencer branding. This engaging read offers tools, exercises, and resources to help you create an authentic brand identity. Entertaining examples from pop culture and politics enhance the experience, guiding you from individual to empire. With a professional yet conversational tone, Bull provides clear steps and smart strategies, urging readers to reflect on their unique talents to authentically present their product to the world. Laura Bull is a bestselling author and brand strategist who has taught marketing and music business at various universities and resides in Dallas with her family.

In "Big Potential," Shawn Achor explores how true success and happiness stem from our connections with others. He argues that collaboration enhances our performance, creativity, and well-being. Achor presents five strategies, the SEEDS of Big Potential, to unlock collective potential and foster a more fulfilling life in a competitive world.

Achor explains that, before we can be happy or successful, we need to develop the ability to see that positive change is possible. He reveals five actionable, proven strategies for changing your lens to positive, in order to achieve your personal and professional goals

Recent discoveries in the field of positive psychology have shown that happiness fuels success, not the other way around. Achor isolates seven practical, actionable principles that show how to capitalize on the Happiness Advantage to improve performance and maximize potential