Concise, unreferenced, well-written (after first chapter) thoughtful chapters today's 100k (US) market, competition methods, new options, new directions, marketability, interviews, new leads, recruiters, answering adverts, direct mail, use of telephone, personal contacts, networking, creating a solution job, resume tricks, interviewing strategies, handling objections, negotiation, losing a job, and professional help. Some key takes an average of 12 months to find a suitable position; create a 2 page achievements/introduction letter (rather than resume); sort out all professional "marketing materials" (a 3 day effort); mailshot 300 recruiters (yet top 12 control 80%+ of US market); mailshot 1500 firms (best to named positions); be nice to gatekeepers; and look at alternatives like multiple board positions and lecturing circuit on top of book. Despite ignoring the Web as a channel for marketing and research (by 95 was mainstream for most technologically-savvy
Robert Jameson Gerberg Libri
